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Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a monetary value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value.

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Brands are used in business, marketing, and advertising.

Name brands are sometimes distinguished from generic or store brands.

These ancient societies imposed strict forms of quality control over commodities, and also needed to convey value to the consumer through branding.

Producers began by attaching simple stone seals to products which, over time, were transformed into clay seals bearing impressed images, often associated with the producer's personal identity thus giving the product a personality.

The word ‘brand’ is often used as a metonym referring to the company that is strongly identified with a brand.

Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model.Branding may have been necessary to support the extensive trade in such pots.For example, 3rd century Gaulish pots, bearing the names of well-known potters and the place of manufacture such as Attianus of Lezoux, Tetturo of Lezoux and Cinnamus of Vichy, have been found as far away as Essex and Hadrian's Wall in England.If a person would steal the animals, anyone could detect the symbol and deduce the actual owner.However, the term has been extended to mean a strategic personality for a product or company, so that ‘brand’ now suggests the values and promises that a consumer may perceive and buy into.Images of branding oxen and cattle have been found in ancient Egyptian tombs, dating to around 2,700 BCE.

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